How Adidas Brought Singapore Into Audi and Mercedes’ F1 Designs
Audi’s Peranakan-inspired patterns and Mercedes’ orchid-themed collection gave fans two distinct Singapore looks. Adidas carried those ideas into clothing, footwear and experiences beyond the circuit.
The blue patterns on Gabriel Bortoleto’s racing boot were a small detail in a much larger Singapore design story.
Alongside Nico Hülkenberg’s matching racewear, Audi’s Singapore look connected what the drivers wore with the car and the collection available to supporters. Mercedes took a different approach, building its Adidas collection around Singapore’s national flower.
For fans, the result was more than another team logo on a shirt. Both collections gave the race’s host city a visible place in the design.
Audi’s Peranakan-inspired Singapore look
Audi’s special Singapore identity drew on what the team described as a traditional Peranakan pattern, bringing a reference to the region’s cultural heritage into its Formula 1 presentation.
The pattern appeared on the R26’s sidepods and rear wing, alongside a Singapore-specific interpretation of Titanium Silver Grey. Audi said the finish incorporated a blue shimmer inspired by the city’s lights and reflections.
The same visual language extended to Hülkenberg and Bortoleto’s race suits. Their white-and-blue clothing made the pattern particularly visible, while Bortoleto’s boot carried the detailing into a smaller piece of racing equipment.
That connection matters to the overall look: the clothing belonged to the same design story as the car.
Adidas translated elements of that identity into a fan collection featuring the drivers’ cap, a graphic T-shirt, sweatshirt and special-edition Adilette slides. Supporters could choose something connected to the race-week design without wearing a full replica racing outfit.
Mercedes took inspiration from Singapore’s national flower
Mercedes’ Vanda Bloom collection started with the Vanda Miss Joaquim orchid, Singapore’s national flower.
Adidas used its pink and purple palette as the basis for floral graphics, including a purple driver’s jersey with white tonal logos. Mercedes’ familiar teal remained in details around shoulders, collars and cuffs.
The combination kept the team recognizable while giving its Singapore clothing a different character from the regular collection.
Caps, shorts, shirts, accessories and footwear extended the theme beyond a single garment. The purple teamwear worn by Kimi Antonelli and George Russell showed how the idea worked as a coordinated look.
Adidas also described selected pieces as designed for Singapore’s heat, humidity and rain, using CLIMACOOL and CLIMAPROOF technologies. Those are the brand’s product claims. The visible distinction was the orchid-inspired design and its connection to the host country.
Giving fans something to experience
The collections also reached people outside the paddock.
Marketing-Interactive reported Adidas motorsport pop-ups at Raffles City and Funan, featuring Mercedes and Audi show cars alongside merchandise. Audi’s own Singapore programme included an Audi–Adidas pop-up at Funan and a community run involving Adidas and World of Hyatt.
For visitors, those activities offered ways to encounter the teams without being at the circuit. The clothing and footwear provided another connection for supporters following from elsewhere.
The stronger story is in the details themselves: Audi’s patterned racewear and Mercedes’ floral collection gave fans two different ways to recognize Singapore in what their teams wore.
